Last updated: December 2025

Privacy Policy – VMG Active

At VMG Active, we respect your privacy and are committed to protecting your personal information when you visit our website, place an order, or interact with our services. This Privacy Policy explains how we collect, use, share, and safeguard your personal data in compliance with applicable laws and advertising platform requirements.

1. Information We Collect

Personal Information You Provide:

  • Name, email address, phone number
  • Shipping and billing address
  • Order details and purchase history
  • Payment details (processed securely by our payment providers)

Automatically Collected Information:

  • Device and browser information
  • IP address and general location
  • Pages visited and actions taken
  • Products viewed, add-to-cart, checkout and purchase activity

2. How We Use Your Information

We use your information for:

  • Processing and fulfilling orders
  • Customer support and account management
  • Improving website functionality and user experience
  • Marketing and advertising campaigns
  • Analytics and performance measurement

We do not use sensitive personal information or health data for advertising or profiling purposes.

3. Advertising & Tracking Technologies

We use Meta (Facebook & Instagram) Business Tools including Meta Pixel to measure ad performance, build audiences, and serve relevant advertisements.

We use Google Ads and related technologies for conversion tracking, remarketing, and campaign optimization.

These platforms may use cookies and similar technologies to collect information such as page views, product interactions, add-to-cart events, checkout events, and purchases.

4. Cookies & Consent

Our website uses cookies and similar tracking technologies for essential functionality, analytics, and advertising purposes.

Where required by applicable data protection laws (including GDPR, UK GDPR, CCPA/CPRA and similar regulations), we obtain user consent before activating non-essential cookies, including advertising and analytics tracking technologies.

Users can:

  • Accept all cookies
  • Reject non-essential cookies
  • Manage cookie preferences

Advertising and analytics tracking technologies are activated only after appropriate consent, where legally required.

5. Sharing of Information

We may share information with advertising partners (Meta, Google), payment processors, shipping partners, and analytics providers strictly for business and operational purposes.

We do not sell your personal information to third parties.

6. Data Security

We implement reasonable technical and organizational measures to protect your personal data from unauthorized access, misuse, or disclosure.

7. Your Rights

You may request access, correction, or deletion of your personal data, or withdraw consent where applicable, by contacting us at the details below.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised date.

9. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
VMG Active – Customer Support
Email: info@vmgactive.com
Website: www.vmgactive.com

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